Last May, when the plus-size fashion blogger, better known by her pen name GabiFresh, created an online fatkini photo gallery of 31 voluptuous, bikini-clad women for lifestyle website xoJane.com, the two-pieces went viral.
One year later, Gregg has partnered with Swimsuits for All, an online retailer of plus-size women’s swimwear, to create a fatkini line of her own. The Gabi Fresh for s4a swimwear collection, released on May 15, includes five beach-ready pieces—a one-piece swimsuit, three bikinis, and one cover-up—in sizes 10 through 24, priced from $49 to $99. The range comes in an array of neon colors and graphic prints, including a galaxy-print and a jewel-print design—the first of which has already sold out.
“[The] designs are a reflection of Gabi's young, bold, fun and flirty fashion sense,” Moshe Laniado, president and CEO of Swimsuits for All, told The Daily Beast. “She designed them with her personal style in mind and an aesthetic that her readers and followers want to shop.”
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